When visitors come to your site, you need to give them something to focus on.
If nothing on the page captures their attention, the page looks unfinished and amateurish, at best.
And your visitors leave.
Sure, you need to grab their attention, but I’m not talking about writing strong headlines or understanding your customers’ innermost desires.
I’m talking about a critically important web design technique: how to use focus points to lead visitors to your conversion goals.
It’s something you need to be aware of even if you haven’t designed your own site and don’t do the updating.
Your designer might not know anything about it.
And that means your visitors might be leaving your site just as fast as they get there.
But a word of warning: focus points aren’t the easiest things to get right.
You should know how to use them, though, because they can make a huge difference in your conversion rates.