A couple of weeks ago Nokia announced they’ll cut 10 000 jobs.
Nokia used to be the market leader. It used to be the innovation leader. It used to be the quality leader.
Now their marketing strategy is a prime example of poor marketing and leadership.
Your company most likely won’t fire 10 000 employees. Or lose $1 billion annually.
But you can make the mistake that got Nokia into trouble. You’re even likely to make the same mistake, and think it’s the best decision for your company.
Here’s what they did wrong and what they should do now to rise again…