The three strategies to email marketing can all work well, if your copy is good. photo: Glen Edelson
Email marketing has the highest response rate out of any marketing method.
Does that mean spamming works? Well, someone has to buy something from spammers, otherwise they’d become extinct.
But there’s spamming, and then there’s quality direct email marketing.
The latter is one of the best strategies to market B-2-B products and services, but B-2-C businesses can learn a lot from it too.
It might not be right for you. Maybe content email marketing works better for your business, but understanding the principles behind the other two email strategies will make a huge difference to your success.
So, here are the three strategies to email marketing, how to figure out which is best for your business, and how to succeed with each.
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