1. Alignment
A common reason for low conversion is poor message alignment. Find out if your headline, copy, offer, etc. are aligned to maximize conversion.
2. Design
A great website design is often a conversion-killer on a landing page. Find out if your design could create higher conversion, or works against your goals.
3. Scent
Perfectly aligned messages and great design aren’t enough to create high conversion. Scent is the last and maybe most important conversion key.