Peter Sandeen

Peter Sandeen

Contact: phone +358 41 433 0144 / Email (contact {ät} petersandeen {dot) com) / Twitter / Google+

Guarantee Blindness

Guarantee blindness

Nowadays guarantees are essential to good results, but only the best guarantees are really noticed.

Do you offer a “30-day money-back” or “100% satisfaction” guarantee?

As great as those sound, they’re just not as effective as they used to be.

People don’t notice standard guarantees anymore. They’ve got guarantee blindness.

One of the most important things a good copywriter does is make your prospects believe—beyond a doubt—that they’re going to get incredible results.

But whether you hire a copywriter or you write your own sales pages, you should understand how guarantee blindness affects your sales; otherwise, you can only hope the copywriter knows how to form a great guarantee.

Strong guarantees are almost sure to create more sales than refunds, so offering them makes sense (as long as your product is as good as it’s supposed to be).

But to get really great results, you need to make the guarantee shine so brightly that even the blind will see it.

Focus Points

Focus point

Focus points are one of the most important conversion techniques you can learn to use.

When visitors come to your site, you need to give them something to focus on.

If nothing on the page captures their attention, the page looks unfinished and amateurish, at best.

And your visitors leave.

Sure, you need to grab their attention, but I’m not talking about writing strong headlines or understanding your customers’ innermost desires.

I’m talking about a critically important web design technique: how to use focus points to lead visitors to your conversion goals.

It’s something you need to be aware of even if you haven’t designed your own site and don’t do the updating.

Your designer might not know anything about it.

And that means your visitors might be leaving your site just as fast as they get there.

But a word of warning: focus points aren’t the easiest things to get right.

You should know how to use them, though, because they can make a huge difference in your conversion rates.

White House Landing Page – Video Critique

White House Landing PageThe White House landing page is the page you see when you visit their site (for the first time). They use a so-called welcome gate to direct new visitors to the landing page.

The goal is to get people to join their emailing list.

And to be honest, the page is quite okay. But it could be better and here are some ways they could increase their conversion.

Nokia Jumped into a Well – Are You Following?

Nokia Jumped into a Well

Nokia jumped into a well. But you can avoid the mistake. photo by Kashif Mardani

A couple of weeks ago Nokia announced they’ll cut 10 000 jobs.

Nokia used to be the market leader. It used to be the innovation leader. It used to be the quality leader.

Now their marketing strategy is a prime example of poor marketing and leadership.

Your company most likely won’t fire 10 000 employees. Or lose $1 billion annually.

But you can make the mistake that got Nokia into trouble. You’re even likely to make the same mistake, and think it’s the best decision for your company.

Here’s what they did wrong and what they should do now to rise again…

Landing Page Video Tutorial – How to Build Opt In Landing Pages

Landing Page Video TutorialLanding pages are the most effective way to get visitors to take a specific action.

Opt in landing pages try to get people to opt in to an emailing list. And if done well, they can do that very, very effectively.

But most opt in landing pages are so poorly written and designed that their conversion is minimal.

What’s your opt in landing page’s conversion? Is it 70%? Is it 50%? Is it even 25%?

Would you be willing to do some changes to double your conversion? Or to get even 10 more percents of visitors to opt in.

Here’s a video tutorial that explains the most common mistakes and shows you how to increase your conversion.

How to Attract More Customers – Video Interview with Dov Gordon

Dov Gordon

Dov Gordon helps businesses attract a steady and predictable flow of new customers.

This is a part of the Secrets of The Marketing Experts interview series.

The chain of marketing starts with attracting customers. And that’s exactly what Dov Gordon helps businesses do.

Dov Gordon is a respected marketing consultant whom even other marketing experts go to for advice. If you don’t know him already, you will remember him after this interview.

In the interview Dov shares his approach that he uses with all his clients; three steps that are sure to help every business.

So, if you want a steady and predictable flow of new customers, check this 25 minute video interview…

3 Common Beliefs that Will Ruin Your Business

Your business doesn’t mind if you believe in Santa.

Not even if you wait for his flying sleight every Christmas with a cup of milk and cookies ready for him.

Your business doesn’t mind if you’re Christian, Jewish, Zen Buddhist, Muslim, or Hindu.

But there are common beliefs your business doesn’t tolerate. They will make it crumble and you may not have any idea why it’s happening.

I learned them the hard way – maybe I can spare you the trouble.

How to Use Webinars Effectively – Video Interview with Tom Treanor

Tom Treanor - Right Mix Marketing

This is a part of the Secrets of The Marketing Experts interview series.

Have you attended a webinar that didn’t impress you? Or have you always bought whatever they sold?

Most people don’t know how to use webinars effectively to create leads and sales. Well, “most” people don’t even know what a webinar is.

How to pick the right topic?

How to get people to attend?

How to keep the attendees engaged?

How to sell during a webinar?

If you’ve ever considered creating a webinar, or you just want better results from them, check out this 22 minute video interview with Tom Treanor.

3 Copywriting Questions for Business Success

Louis Vuitton Handbag

Do you buy this Louis Vuitton handbag for its functionality (carry things around with you)? photo: Thomas Ogilvie

You don’t need to be a copywriter to run a business.

Actually, you only need to be a copywriter if you run a copywriting business.

But it can teach you three things you must know to run a successful business.

Copywriters can (and usually should) do the actual writing for you. But knowing these basics will give you a better understanding of your business and how to make it successful.

So, here are the core questions of effective copywriting.

And there’s a five-minute “exercise” at the end that puts all of this together and makes a real difference to your success, I promise :)

How Marketing Works – Video Interview with Danny Iny

Danny Iny Firepole Marketing

Danny Iny definitely knows the answer to “How marketing works?”

This is a part of the Secrets of The Marketing Experts interview series.

How would you describe marketing?

Do you know all the steps of effective marketing?

How do you create a relationships with potential customers?

What turns engaged listeners into buyers?

How to get referrals and when to upsell?

…and much more.

Get the answers in this half-hour video interview with Danny Iny, which gives a good bird’s-eye view of effective marketing.